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5 Hidden E-commerce Trends of Successful Brands
05 Jun

A majority of the population around the world prefers to shop on the internet and make online purchases to save time. This opens up a huge pool of customers for e-commerce brands and giants looking for scope in the online e-commerce industry. More the number of customers more is the e-commerce platforms available for them. This creates fierce competition in the online market where every brand wishes to reach out to global customers and stand atop the list in the e-commerce industry. Well, if you are one of those brands that strive to carve a niche for themselves, here are 5 hidden trends that you cannot miss out on to promote your services and products.

Social campaigning

The explosion of social commerce involves utilizing social media platforms like Instagram, Pinterest, or Twitter to sell your products and promote your services. Social media platforms are the right place for delivering visual content that helps your customers to discover your brand, know more about you, and shop from your website. Most of the users prefer social networking websites over external websites when they research a specific product and wish to make an online purchase. So, make your brand authentic, focus on your site’s visual content, engage customers through social content, and deliver a quick response to your customers for building trust among them.

Using AR & VR Technology

The best way to boost sales is product visualization. The Augmented Reality and Virtual Reality Technology extends the brand experience and engages more customers that help to increase revenue. Developing & adding AR-ready products to the brand website, combining VR & customer insights to highlight unique products, and allowing your audience to test the products first through AR & VR technology will appeal to your customers.

The power of chatbots

Most e-commerce brands, these days, use chatbots to connect to their customers. The Artificial Intelligence software helps potential customers find the best deals and buy products from the brand. To experience its best benefits, you must use chatbots on the landing page for engaging customers. The conversion possibility increases when customers find the right product through quick navigation and automated response by the chatbots on your website.

Voice Search

Because of the popularity of digital assistants, voice search continues to grow rapidly. In modern times, more than 50% of virtual assistant owners are making purchases through voice commands. With that, it becomes imperative to redesign your website into the one that supports the voice search feature. This will help to increase digital e-commerce revenue for your brand.

Mobile Payments

While billions of people are using smartphones today, mobile customers contribute to nearly 65% of the e-commerce traffic. So, mobile can have a huge impact on the sale of online products. Mobile payments on your website will store the registered data of the customers and reduce their waiting time. Make check-out easy for customers and free from distractions so that they come back to your website.

Follow these e-commerce trends to become a huge success and let everyone know which trend did wonder for you!

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